NET-A-PORTER

SENIOR DESIGNER

2005 – 2008

(Permanent Position - London)

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Working daily in a luxury ballroom office with fashion and beauty celebrities walking past your desk... I never took for granted. The vibe, the energy, the fashion! My passion for my work exploded in my years working at NAP. I feel beyond blessed to have worked at NET-A-PORTER. 

Working at NET-A-PORTER provided me with far more than a place to work - I lived and breathed my daily work. They only reason I left was to come back to Australia. Tears rolling down my face as I typed my resignation.

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NET-A-PORTER is an online luxury women's retailer who specialises in designer fashion, accessories, jewellery and shoes, as well as beauty, wellbeing and luxury lifestyle items, journalism and expert customer service. They are the mother company of the men's versions MR PORTER and OUTNET. 

NET-A-PORTER offers NET SUSTAIN which highlights sustainable and ethically sourced products.

JOB DESCRIPTION:

DIGITAL MAGAZINE

Design of the weekly online digital magazine, distributed to 1.5 million women each week. The magazine showcased the products available for purchasing online, NET-A-PORTER pioneered digital magazines of this style. Magazines with embedded URLs allowing you to 'click and shop' direct from the digital online magazine pages. 

PHOTO SHOOTS AND STILL LIFE STYLING

Creative, original ideas for new ways to showcase products. Innovative and forward-thinking concepts and styling enabled me to develop my design skills, still life shoots, technology knowledge and advance design program skills. 

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EMAIL MARKETING

Intensive and large quantity email marketing campaigns 1.5million subscribers. Comprehensive re-design of the weekly email. Dynamic unique email designs for; sales, promotions, discounts, new designers and new products.

PRINT PUBLICATIONS

Quarterly NET-A-PORTER 'NOTES' a global print book showcasing fashions shows, new designer profiles, trends and highlight product ranges. 

WEBSITE USABILITY AND FUNCTIONALITY

Detailed design system strategies, maximising site functionality, user experience and targeting how people shop. Integrated and comprehensive design systems, seamless login, add to cart and checkout. Design of overall user experience including calls to action, landing pages and directional processes to optimise the shopping experience, making shopping and buying easy, ensuring customer loyalty and return to the website.

WEBSITE MANAGEMENT

Periodical design work and website management for designer websites managed by NET-A-PORTER; Jimmy Choo, Erickson Beamon, See by Chloé and Chloé. Orders and distribution were through NET-A-PORTER warehouse and shipping.